Ad blockers are nightmare for publishers, especially independent publishers an bloggers like me for whom ads are the biggest source of revenue to keep us sustainable. Still, many users seem to install ad blockers to ‘kill’ the ads from their screen plus it also reduces the data consumption and speeds the website loading time. The sad truth for publishers is Ad blockers are here to stay.
Opera introduced the Ad blocker as part of the browser setting in the developer version and today they released the stable version of Opera browser with the feature built-in. Both the Opera browser for Desktop and the Opera Mini for Android now comes with the feature that can be enabled by the user.
Good news for the publisher though, if they can convince their user, they can add the website to the exception list and support their favourite websites. (If you are reading this, please support us!) The Opera browser for desktop also comes with a shield icon at the search and addres bar, which can be toggled on/off to enable or disable the feature for the webpage you landed.
Opera says by integrating the ad-blocker technology directly into the browser code, the new Opera for computers speeds up page loading by as much as 89% compared to browsing without ad blocking. They also say it can be 45% faster than using a third-party ad-blocking extensions.
Opera claims, the Opera Mini for Android can load webpages 40% faster when the Ad-blocker feature is enabled. By removing online ads, it can also save on the data consumption.
How to activate the native ad-block technology in the Opera browser
Under the “O” menu in Opera Mini, tap the data-savings summary. From there, simply toggle “block ads” on and off. On Android, the ad blocker is available in both high and extreme-savings modes.
Opera for desktop
The integrated ad blocker can be enabled with a single click in settings. To deactivate it for a specific website, click the shield icon in the search and address bar and flip the switch. The dialog shows statistics on how many ads you’ve blocked overall, as well as on the current page. You can also compare the webpage’s load speed with and without ad blocking.