Microsoft showcased Software as a Service (SaaS) solutions for the Indian enterprises and particularly focusing on the new-age technology start-ups who are born-in-the-cloud start-ups. The company’s BizSpark Plus programme aims to provide right tools, resources, connections, knowledge and expertise that startups need to leverage the full potential of the Cloud and create innovative, SaaS solutions built on the Cloud. The programme offers free Azure Cloud services to qualified startups to power their business.
Recognizing the growing number of startups and give them the necessary support, Microsoft Accelerator program has also partnered with 13 startup accelerators to roll out this program. The Accelerator programme also guides and offers inputs on scaling up and customer acquisition for mature and late stage startups. Close to 100 startups have graduated from eight batches of the Microsoft Accelerator program.
The SaaS solution built on the Microsoft Azure public cloud platform offers technologies for offering better customer experiences, building intelligent infrastructure through cloud, local market on chat and talent management platform. The solution also offers scalability, reliability and make them future-ready as they grow up their business model. Indian datacenters provide local customers with data residency and replication in multiple regions for backup and recovery, and the option of a private connection to the cloud.
Some of the startups on board the cloud-based SaaS solutions include Ameyo that offers an Omni-channel platform to streamline customer interaction across all conduits of communication and has helped businesses increase customer conversion by 6% to 15% while reduced cost of sourcing, lower churn and higher customer retention. Vymo – a personal assistant app for enterprise sales or service teams focusing on schedules, routes, alerts and recommendations that are actionable. Vymo’s solution has helped increase sales productivity by 30% for one of the leading insurance companies in India, and lower TAT by 80% for one of the leading Indian Banks. FlamencoTech – a cloud solution provider that creates its own ‘services layer’ customization on top of various technologies that fulfill varied business needs of each customer; QUSTN (Capabiliti) – a mobile-first talent management platform to Recruit, Onboard, Train and Assess frontline employees has helped companies improve employee engagement index by 65%, with new hires becoming productive team members in less than half the usual time. Yellow Messenger – a universal messaging platform to Shop, Book, Order anything on Chat. The solution helps reduce marketing and support costs by 30% and increases customer conversion and retention by 20%.
“Our strategy is to build best-in-class platforms and productivity services for a mobile-first, cloud-first world. We realise the pivotal role that startups, with their ideas and enthusiasm, can play in leveraging those platforms to create newer solutions,” said Harish Vaidyanathan, Director, Independent Software Vendor Programmes at Microsoft, in a statement.