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Mahindra Comviva – A homegrown MNC fueling new-age operations
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Mahindra Comviva – A homegrown MNC fueling new-age operations

Here is a company that is amongst the top 3 mobile financial technology providers across the globe.

They process over $22 billion in payment flows, handling millions of transactions every day.

They serve 750+ million consumers globally.

We are talking about Mahindra Comviva, who have been stealthily offering mobility solutions and reach in mobile finance, content, infotainment, messaging and mobile data solutions. One will be surprised to know that their mobility solutions are used by over 130 mobile service providers and financial institutions in over 90 countries. A blue-eyed MNC which is a subsidiary of Tech Mahindra and part of the USD 16.5 billion Mahindra Group.

Of late, the company is making themselves seen and I had a brief interaction with the management team of Mahindra Comviva during a blogger event recently held at Bangalore.

Srinivas Nidugondi, Senior VP & Head of Mobile Financial Solutions, Mahindra Comviva said “Consumer needs are constantly evolving, giving rise to the urgent need of a highly robust, secure, scalable and feature rich mobile financial solutions platform that embraces mobile phone as a digital container for holding money and payment instruments – enabling service providers across financial and telecom industry to cater to the diverse financial needs of various consumer segments.”

It was an eye-opener to know about the various financial solutions offered by Mahindra Comviva, putting the company on the top league of the  global platform.

The mobiquity® platform is an award-winning software that is a widely deployed solution that is scalable, flexible and feature-rich. With over 50 deployments, Mahindra Comviva has made a impressive inroads with experience of large scale mobile payments in banking sector and related ecosystem partners.

Mobiquity® Wallet garners the new-age technologies such as NFC, QR code and BLE by offering context aware payments.  It bundles location based promotions, automated coupon redemption and loyalty card selection during checkout enabling single click payments. It can support integration into a merchant’s existing mobile application or web portal through checkout or allow in-app shopping by simply integrating into the merchant’s ERP.

PreTUPSTM electronic recharge solution enables consumers to, either directly top-up their prepaid account through various channels including the web, client app, kiosks, ATMs, STK and USSD, or recharge across the counter through merchants. Today, almost 9% of world population’s prepaid subscription is recharged using our PreTUPSTM.

payPLUS is a chip enabled comprehensive integrated payment solution that will enable merchants, including small & medium businesses and service professionals, to convert their mobile phone into a Point-of-Sale (POS) device and accept debit and credit card payments to support evolving customer preferences. Furthermore, it will also allow merchants to deliver promotional campaigns with offers and discounts, to customers, based on their location / proximity from the merchant store

Amit Sanyal, Assistant VP & Head of Consumer Value Solutions at Mahindra Comviva said, “Our Customer Value Management offerings will support operators in achieving customer retention and improved customer service goals, promoting spend on network, extending subscribers’ life on the network by offering services that bring greater convenience and deliver timely and relevant promotions.”

Apart from the pure mobility financial solutions, Mahindra Comviva also offers customer value management solutions by providing a range of solutions to support operators in achieving customer retention and improved customer service goals, extending subscribers’ life on the network. This solutions have found good traction amongst the telecom companies which faces a cut-throat competition.

The customer value management solutions provided by Mahindra Comviva are detailed below.

Revenue Plus is an analytics driven, multi-channel contextual marketing platform targeted at operators. It is expected to help them boost their top line growth through customer engagement and retention. Revenue Plus automates the decision making process and increases operational efficiency by reducing the time taken to launch a marketing campaign by 90%.

Dynamic Pricing processes network utilization data and models price and consumer demand to offer tariffs that encourage usage in specific cells at specific times. By using Dynamic Pricing solution, operators can grow their revenues by upto 2.4% on their net calls and overall revenue growth of upto 7% inclusive of new subscriber acquisition. Mahindra Comviva’s Dynamic Pricing solution is implemented across 12 OpCos in a leading operator group in Africa.

mCare app facilitates the shift from a pure transactional-relationship to one focused on engaging customers by offering better service, and driving increased interactions with the brand. mCare app enables MNOs to improve engagement across multiple points in the customers’  journey from service discovery, purchase to post-sales support.

End of Call Notifications (iEOCN) is a digital marketing solution which helps marketers improve revenues by delivering contextual offers to consumers using interactive end of call notifications. The channel assures wide reach and higher response rate as messages appended at the end of post call notifications are delivered to all consumers.

It was great to know an Indian company offering world-class mobility solutions which has been used in over 90 countries. So next time, when you are engaged in a banking operations or think about your telecom operator, you know there is a Mahindra Comviva mobility solution that is smoothly handling your relationship with them.

Smartphones, tablets, phablets etc have moved beyond the traditional usage of making calls and messages, it has made the users stay connected and made accessible to various services 24*7 at finger tips. With more enterprising solutions and apps making way into our gadgets, we will hear more about Mahindra Comviva in coming days and the bouquet of solutions they offer to make our life easier.

0 10 March, 2015 Apps / Games, Other March 10, 2015

About the author

The man behind GingerChai Networks from Bangalore, India. His unconventional, non-geeky approach to gadgets and technology lead him to start TechRaman. When not dabbling with gadgets, he also reviews books and movies and drowns himself in cups of tea.

View all articles by Lakshmi Rajan

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