Ad blockers are nightmare for publishers, especially independent publishers an bloggers like me for whom ads are the biggest source of revenue to keep us sustainable. Still, many users seem to install ad blockers to ‘kill’ the ads from their screen plus it also reduces the data consumption and speeds the website loading time. The sad truth for publishers is Ad blockers are here to stay. Opera introduced the Ad blocker as part of the browser setting in the developer version and today they released the stable version of Opera browser with the feature built-in. Both the Opera browser for Desktop and the Opera Mini for Android now comes with the feature that can be enabled by the user. Good news for the publisher though, if they can convince their user, they can add the website to the exception list and support their favourite websites. (If you are reading this, please support us!) The Opera browser for desktop also comes with a shield icon at the search and addres bar, which can be toggled on/off to enable or disable the feature for the webpage you landed. Opera says by integrating the ad-blocker technology directly into the browser code, the new Opera for computers speeds up page loading by as much as 89% compared to browsing without ad blocking. They also say it can be 45% faster than using a third-party ad-blocking extensions. Opera claims, the Opera Mini for Android can load webpages 40% faster when the Ad-blocker feature is enabled. By removing online ads, it can also save on the data consumption.
