In case you wonder what shaving blade has to do with a tech website? Well, why not? Isn’t it also an important lifestyle product and indispensable. If you are following me on YouTube and other social medium channels, you would have noticed me playing around with my beard every now and then, so when Gillette send me the the Fusion ProGlide with the new Flexball technology (some fancy name for a shaving product here!) to try out, I decided to share the experience here. I would refrain calling this a review because sharing the experience sounds better and convincing than reviewing a shaving blade, doesn’t it? Gillette is a giant in this game having consistently cornered over 70% of global razor market. Every now and then they come up with new manual razors adding few more blades, new lubricating strip or pulsating handles or a new design and grips to stay as a dominant player in multi-billion dollar market. I bet it would be a challenging job for product designers sitting at the Gillette’s World Shaving Headquarters to innovate. With Gillette Fusion ProGlide with Flexball, the innovation is not on adding more blades (not that there are few blades to count here, about that later) not on finding that right ‘miracle’ lubricant for the skin but adding some flexibility to the handle. It swivels more this time. I read somewhere that they have a R&D house where every day more than a dozen different men come and shave and the designers observe the practice via a two-side mirror to get the grasp on the difficulties faced and come out with a better solution. That should be one weirdest job, if it is true and Gillette says the new technology is arrived after long hours of observation and resultant design thought process. The manual razors unlike the motor razors are different area to innovate due to limited area of scope and in fact the ProGlide introduced in 2010 was the major innovation before they came up with this flexible razor featuring a swiveling ball-hinge that allows the blade to pivot and swirl to the sides to some degrees. Gillette claims the following advantage with the FlexBall technology.
- Handle allows the razor cartridge to pivot.
- 20% fewer missed hairs
- cuts hairs 23 microns shorter
- 23% increased skin contact
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