The cat is out and after many teasers Micromax’s subsidiary Yu unveiled its second device, the Yu Yuphoria at an launch event at Delhi.
Strictly by the look and pricing of the device, there is more reason for its immediate rivals Xiaomi and Lenovo who have the Redmi 2 and A6000 in the price segment to worry in spite of the flash sales party keeping the brands happy for now.
As expected, the new Smartphone is priced very attractively at Rs 6,999 and will be exclusively available on Amazon India. The registration for the first flash sale that will be on May 28 begins today at 5PM.
The metal body gives the device a premium look and an identity to mark it different from its competitors in this segment who are dressed in polycarbonates. On the specs count, the dual-SIM Yu Yuphoria with LTE support flaunts a 5-inch TFT IPS display producing a 720 pixel resolution. The display gets a Corning Gorilla Glass 3 care. Under the hood is a Snapdragon 410 chipset with a 64-bit architecture, a quad-core processor clocked at 1.2GHz and paired with 2GB of RAM and Adreno 306 GPU. A 16GB of ROM finds place but you get no external memory slot. Baked out-of-the-box and running the device is Cyanogen OS 12 based on Android Lollipop. A 2,230mAh battery is packed in and Yu says it comes with a quick charging technology that can hit 64 percent in just 45 minutes.
The camera on the rear is positioned in the middle with a huge ring around it which reminds of the Lumia 830. The rear camera has 8-megapixel with f/2.2 aperture, LED flash and a fullHD video recording. On the front, there is a 5-megapixel snapper with a 86 degree wide angle lens to fit more. Yu Yuphoria comes in two color variants, a buffed steel and champagne gold.
Going strictly by the price and specs, Yu can be euphoric about its product, agree?