POCO, a leading consumer technology brand in India, has announced that it has signed Indian cricketer Hardik Pandya as its brand ambassador. The brand, which focuses on challenging the status quo and representing individuals who strive for perfection and alternative options, sees the cricketer as the ideal fit for its brand. Hardik will be the face for the launch of POCO’s upcoming high-performance smartphone, the X-series. With impressive performance and competitive pricing, the X-series is set to shake up the mid-premium smartphone market.
Hardik Pandya is known for his all-around skills and his ability to defy the odds and become one of the most successful and consistent performers in world cricket. His strong connection with the Gen Z audience and his widespread appeal aligns perfectly with the brand’s target audience.
Unveiling the partnership, Himanshu Tandon, Country Head, POCO India said, “Hardik Pandya is a name that connects with India in a heartbeat. His never-give-up attitude, zeal, and enthusiasm go perfectly well with our brand’s DNA and we are confident that his personality will resonate with our audience and fans. Aligned with our brand imagery, we are confident that he will play an instrumental role for our brand and we are extremely proud to have him on board as POCO’s ambassador.”
Sharing about his newest collaboration, Hardik Pandya, who is exclusively managed by RISE Worldwide, said, “I am pleased to partner with a youth-centric smartphone brand like POCO. I admire their smart, sleek and absolute performance-led smartphones. Most importantly, I resonate with the brand’s motto of ‘Everything you need, Nothing you don’t. I look forward to this partnership and connecting with the brand’s young community.”
Hardik Pandya will begin his role as POCO’s brand ambassador by promoting the highly-anticipated X-series smartphone. The device features significant upgrades over its predecessor and is available at an affordable price point, aligning with the brand’s mission to deliver cutting-edge devices and maximum user satisfaction.