Intex technologies, the leading IT hardware, electronics and mobile company today announced it has a new face for its mobile division by signing the popular Kannada actor, ‘Kichha’ Sudeep.
By signing Sudeep who is also popular in other Southern states, Intex would hope for better brand visibility in this parts of the world. The actor has been signed on for one year. During this period, he will engage with the brand for the company’s television commercials and also be the face for other promotional formats and brand activations in Karnataka.
The Sandalwood start kick started his brand association by launching Intex Aqua Style, a new addition to the company’s popular Aqua series of affordable Android smartphones.
“It is an honour to be part of a prestigious organisation like Intex. I have always looked up to the brand for its diverse mobile handset portfolio. It gives me pleasure to say that Intex believes in understanding what the customer wants and at what price points. This is one of the main reasons for their success across India despite such a competitive environment,” said Sudeep.
Talking about the launch, Keshav Bansal, Director Marketing, Intex Technologies said, “We are delighted to partner with Sudeep, who is known for his style and class. With Sudeep being our brand ambassador for Karnataka, we believe that our customers will connect better with our brand. We look forward to a long innings with the youth icon.”