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Backed by Sachin Tendulkar, Smartron wants to be a premier Indian OEM in IoT space
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Backed by Sachin Tendulkar, Smartron wants to be a premier Indian OEM in IoT space

Hardware space is a tough place to be – its resource intensive and also demands a good share of marketing. Smartron does not have to worry about the marketing atleast, they have the God at their side and his investment too. So its a great start by the Indian company who wants to be India’s first true global IoT brand with “designed and engineered” in India for India.

At the launch event at Delhi, which saw Sachin joining the stage in the capacity of shareholder as well as brand ambassador, the company launched the t-Book which is an ultrabook convertible and also showcased the t-Phone which would be launched mid-April and and tron.x, its unique Smartron experience.

Smartron t-phone

Mahesh Lingareddy, Founder & Chairman talked in length on the Smartron and its vision, some of them looked far-fetched and interesting to see how much would be deliverable but it is refreshing to see an Indian company not just looking at putting the latest specs at the lowest cost and throwing at the market. Smartron wants to build an ecosystem and provide an unified experience across various devices. It’s a challenging part building an ecosystem, I shall keep a tab on Smartron to see how it unfolds. If they had to convince Sachin, they sure had done some homework neatly.

The t-Book is the first product to roll out and the ultra convertible has been priced at Rs 39,999. Now, the ultra convertible space is a fast growing segment in India and the t-Book looks like a good debut. It will go on sale exclusively on starting April 8th, 2016 and the booking will start on April 18th, 2016.

Smartron t-book

The t-Book is powered by Intel Core M processor and runs on Windows 10 OS. It comes with a detachable magnetic keyboard that gives a laptop experience and also can be used as tablet otherwise.  All the Smartron devices features Hubtron, tron experience, what I understood from the brief talk is that it would be a cloud experience that brings all the contents seamlessly across the device. So right from the SMS to pictures from Smartron phone would be accessible in other devices say t-Book. I had a brief time with the t-Book and will publish my first impression on the product very soon, look forward to it.

Speaking at the launch, Mahesh said, ‘The success formula for making India globally competitive and respected is to ensure a holistic approach to the products and services and ensure they go hand-in-hand. Realizing the need for developing products and global brands from India for a global market, Smartron aims at innovating in this sphere’’.

For all of those who are interested in what the God of Indian cricket, Sachin had to say , here it is ““We are moving towards Internet driven experiences and Smartron’s vision in unlocking the potential of IoT will bring compelling experiences to people, making their life more productive, safe, intelligent and convenient. An Indian brand making a great leap into technology product innovation is commendable. I am delighted to be associated with Smartron, a global technology brand from India.”

So Smartron, we have our eyes on you, stay tuned.



0 01 April, 2016 Accessories, Mobiles April 1, 2016

About the author

The man behind GingerChai Networks from Bangalore, India. His unconventional, non-geeky approach to gadgets and technology lead him to start TechRaman. When not dabbling with gadgets, he also reviews books and movies and drowns himself in cups of tea.

View all articles by Lakshmi Rajan

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