Voltas, the leading cooling products brand in India and the number one AC brand from the Tata Group has further strengthened its leadership position in the cooling products market with the introduction of the Voltas 2023 Inverter AC range. This new range offers a unique value proposition of ‘Pure & Flexible Air Conditioning’ and is powered with HEPA filters, PM 1.0 sensors, and AQI indicators to purify indoor air. The range also offers convertible cooling within its 6-Stage Adjustable Mode, allowing users to switch between multiple tonnages depending on ambient heat or the number of people in the room, resulting in safe and pure air along with savings and optimized running costs. The new range features Super Silent operation for comfortable sleep, Ice Wash, Filter Cleaning Indicator for better performance, and Anti-Corrosive Coating for enhanced performance, comfort, and convenience.
Market insights show that there is a consumer trend of upgrading home appliances and relying on technology for comfort and convenience while they continue to multi-task from home. Recent surveys indicate that Indian customers’ preferences in the home appliance category are evolving, with comfort, convenience, cooling, health, and hygiene becoming their top priorities. The research also revealed that 4 out of 5 Indians want their air conditioners to be upgraded with air purification technology, which swiftly cleans indoor air by destroying pollutants and germs. This trend reaffirms the importance of upgrading home appliances while relying on technology to live comfortably.
The Voltas 2023 AC product range boasts 64 new SKUs, which include 50 SKUs of Inverter ACs, 42 of Split Inverter ACs, and 8 of Window Inverter ACs, along with Cassette and Tower ACs.
In addition to the AC range, Voltas has launched 51 SKUs of its Voltas Fresh Air Coolers, which include Personal, Window, Tower, and Desert Air Coolers. The new range comprises models like Windsor, which has a 4-sided cooling advantage, and Epicool, which is known for its style and ultra-cooling. The brand has also introduced 51 SKUs of Commercial Refrigeration products, including a Convertible Freezer, Freezer on Wheel, and Curved Glass Freezer, 15 SKUs of Water Dispensers and 27 SKUs of Water Coolers. The brand has also launched a new range of modular Cold room solutions and Medical refrigeration products for the B2B segment.
Voltas Beko, the brand’s Home Appliances JV, is all set to strengthen its portfolio in 2023 by launching a series of new products. The brand has unveiled a new range of home appliances, including Frost-free refrigerators and Top-load washing machines, with a 12-year warranty on AC compressors and refrigerator motors. These products are designed with advanced features and are proudly indigenous, catering to the evolving needs of new-age customers. The Frost-Free refrigerators offer features like NeoFrost™ Dual Cooling, Internal Electronic Temperature Control & Display, LED lamination, and ProSmart™ Inverter compressor, ensuring even cooling, efficient lighting, and seamless operations. The refrigerators are available in six aesthetically pleasing colours to suit the requirements of every home.
This summer, Voltas’ new range of cooling appliances comes with attractive financing offers for consumers, including up to 15% cashback, an easy EMI Finance offer, Lifetime Inverter Compressor Warranty, and 5-Year Extended Warranty, making it easier for customers to adopt and access these products.
Key Features of Voltas Inverter AC
- HEPA Filter: The new AC range, comes with HEPA Filter along with PM1.0 sensor and AQI Indicator to deliver pure air.
- Super UVC: This range is powered with Super UVC technology and TiO2 coated air filtration system
- Multi-Adjustable Mode: Intelligent switching within multiple tonnages, basis ambient heat and the number of people in the room
- Super Silent Operation: Ultra quiet performance for noiseless sleep.
- Ice Wash: Quick freezing and de-freezing of the condenser coil results in complete cleaning of the coil which enhances the cooling performance.
- Filter Clean Indicator: Indicates and informs the user to clean the Air Filter for better performance.
- Anti-Corrosive Coating: Gives the condenser coil added life and helps in cooling better and longer.
