Reado, India’s largest audiobook publisher today kicked off its ‘Go Green’ initiative at the on-going New Delhi World Book Fair 2013.
The initiative is aimed at promoting the audiobook habits by increasing the available titles. Reado plans to build its repository with 3600 titles to be available on its website by March end this year. To bring in quality audiobooks, the titles would include best-sellers from leading Indian & global publishing houses such as Penguin Books India, Simon & Schuster audio, Roli, Hachette, Brilliance Audio and Gildan Media.
At the New Delhi World Book Fair 2013 held at Pragati Maidan, Reado has created ‘Reado Green Boulevard’, an outdoor park themed stall spread across 1000 sq.ft area to promote the use of digital audiobooks. If you are visiting World Book Fair 2013, you can locate ‘Reado Green Boulevard’ at hall no, 1R, stalls 101-110.
Some of the popular titles currently available include ‘Dongri to Dubai’ by S Hussain Zaidi, ‘Ambani & Sons’ by Hamish McDonald, Rich Dad Series by Robert Kiyosaki, ‘Puffin Lives – Penguin India’, ‘Kiss That Frog’ by Brian Tracy, ‘Presentation Secrets of Steve Jobs’ by Carmine Gallo, ‘Steve Jobs’ by Walter Isaacson.
Talking about Reado ‘Go Green’ initiative, Sumit Suneja, Founder & CEO, Reado Audiobooks says
“Our focus is to introduce as many as 4000 digital titles in the Indian market in partnership with leading publishers from across the globe. We are witnessing tremendous growth in the demand of audiobooks in India. We have sold over 24,000 audiobook CD’s since the last book fair and the market is poised to grow at 50-60% in the FY 2013-2014. The digital downloads on our website have seen a jump of almost 52% in the last quarter. Our ‘Go Green’ themed stall at the World Book Fair will surely be a crowd-puller and boost brand visibility”
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