The Lumia devices got a booster with the official launch of the entry-level Lumia 535 today in India and it also becomes the first of the Lumia devices to sport the Microsoft badging, replacing the Nokia.
On the face of it, Lumia 535 seems to have in it to keep the Lumia brand in reckoning. It also fills the vaccum in the Lumia devices of no front camera in the affordable range. So what could turn the fortunes for Microsoft with Lumia especially in country like India where the Lumia devices still manages to evince interest?
Lumia 535 features a 5-inch IPS LCD display, a most sought out display size in this part of the world, a dual-camera with a 5-megapixel camera set up both in the front and rear with LED flash and autofocus on the primary camera, a 1.2GHz Quad-core Snapdragon 200 chipset, 1 GB of RAM and runs on Windows Phone 8.1 OS.
The display gets a qHD (960 x 540 resolution) strengthened with Corning Gorilla Glass 3. There is a 8GB of internal storage which can be expanded via microSD card and additionally the users also get a 30GB of One drive cloud storage. There is a 1,905 mAh battery which is removable.
As a promotional offer, the Lumia 535 comes preloaded with Jabong, Flipkart, Paytm and Box TV apps, each of them bundled with an exclusive deal. Jabong offers a total of INR 6,000 off on their online purchases over a 3 months period, while Flipkart gives INR 1,500 worth of eBooks, Box TV offers 2 month free subscription. If you are a Vodafone user, you get 500 MB of free mobile data traffic, as well as a total of INR 600 extra charge value from Paytm over a period of 4 moths.