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Micromax ropes in Hugh Jackman as its brand ambassador
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Micromax ropes in Hugh Jackman as its brand ambassador

In a surprise move, Micromax has signed up Hollywood ‘super hero’ Hugh Jackman as its new face. The Australian born actor is widely known for his role as Wolvering in X-men series. Voted as the sexiest man alive recently by People magazine, Jackman is likely to give Mircomax a very-youth centric brand appeal and also for the company’s global forays.

In a statement, Jackman said “I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time-saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.”

Micromax released a teaser video starring Hugh Jackman with the soon to be announced flagship device, Micromax Canvas Turbo.

Micromax is making huge strides in Indian mobile market largely propelled by the huge reception for its Canvas series of phablets. A recent IDC report declared Micromax as the second largest smartphone manufacturer in India with a 22% market share, just behind market leader Samsung.

The company also has presence outside India in countries like Srilanka, Bangladesh and Nepal and also has plans to enter markets like Russia and East Europe. Hugh Jackman with his international recognition might help Micromax bolster its global aspirations.

0 18 October, 2013 Gadgets, Mobiles October 18, 2013

About the author

The man behind GingerChai Networks from Bangalore, India. His unconventional, non-geeky approach to gadgets and technology lead him to start TechRaman. When not dabbling with gadgets, he also reviews books and movies and drowns himself in cups of tea.

View all articles by Lakshmi Rajan

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