In a surprise move, Micromax has signed up Hollywood ‘super hero’ Hugh Jackman as its new face. The Australian born actor is widely known for his role as Wolvering in X-men series. Voted as the sexiest man alive recently by People magazine, Jackman is likely to give Mircomax a very-youth centric brand appeal and also for the company’s global forays.
In a statement, Jackman said “I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time-saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.”
Micromax released a teaser video starring Hugh Jackman with the soon to be announced flagship device, Micromax Canvas Turbo.
The company also has presence outside India in countries like Srilanka, Bangladesh and Nepal and also has plans to enter markets like Russia and East Europe. Hugh Jackman with his international recognition might help Micromax bolster its global aspirations.