Huawei has a dual-strategy to replicate its global success in India and that is by aggressively pursuing both the offline and online markets. It’s e-brand, Honor has found a foothold on the fierce and competitive e-commerce war rooms. But the world’s number three Smartphone manufacturer believes it cannot ignore the brick and mortar markets yet especially in a country like India where e-commerce penetration is very low and vast majority of people buy their phones from the neighborhood stores.
Huawei has launched four new additions to its Y an G series which will be available across 1000 stores in India. The new Smartphones are Huawei Y336, Y541, Y625 and G620S. The new models are priced between the range of Rs. 5,499 – Rs. 9,499, the bandwidth where most sales happen in India’s cost-conscious market. Huawei has not detailed yet the exact pricing of the individual models. The new models will hit the shelves in next 4-8 weeks, as per the Director Sales (Devices Business), Huawei Telecommunications India, P. Sanjeev.
On Huawei’s brick and mortar strategy, P Sanjeev said “To reach out to our consumers in key markets, Huawei range would be available through a strong distribution network in offline retail beginning with a 1000 stores roll out in the next 4-8 weeks. For the brand new series, we will be strengthening our presence with traditional multi-brand retailers and by partnering with top modern trade players such as Croma, Reliance Digital, Sangeetha Retail and The Mobile Store in key cities like Delhi, Bangalore and Chennai amongst others.”
Recently, Gionee reiterated its commitment to the offline market and added new partners, Huawei with its dual-strategy of Honor for online channel and Huawei branding for the offline channel looks like has casted its net wide.