If Simplify360 social media survey is to be believed, Blackberry has much to worry about it’s Indian market share. The survey by the leading social business intelligence company indicates a dwindling market share, lack of interest for the once iconic brand and overall negative reaction of consumer towards the brand. Quiet a gloomy picture here.
Blackberry has pinned much of it’s future hope on it’s brand new Blackberry 10 OS and Z10 was the first smartphone to roll-out on the platform. The company launched Z10 in India this February and roped in Ranbir Kapoor as it’s brand ambassador. The company had boasted of 1 million sales globally since the launch of Z10 and recently announced a new handset, Blackberry Q10.
If the insights of Simply360 survey are any indicators, even Ranbir cannot salvage the past pride and market position of Blackberry in India.
There is no denying the fact that at the time of launch, Blackberry Z10 commanded considerable attention from social media users. But the pricing of the Z10 at Rs. 43,490 seems to have generated huge negative reaction and subsequently as per the survey has lead to 65% negative sentiment towards the brand from the audience.
The key insights of the Simplify360 survey are:
- 65% of the audience has negative sentiment towards the brand.
- Only 11% indicated that they are likely to buy a Blackberry
- 7% of them indicated that they are eager to buy the new Blackberry Q10
- 63% of those using blackberry would not recommend it to others
- 12% of those using the phone are likely to switch to other brands
What should be worrying the company would be high percentage of people unlikely to recommend the brand to others. We all know when it comes to picking a new phone, people are more likely to be influenced by recommendations from friends, relatives and peers.
What do you think about the survey? Do such surveys based purely on social media inference reflect the overall consumer perception? Do chip in your thoughts.