Bangalore based Creo has been in the news ever since they announced that they are going to launch a phone that will offer a new phone experience every month. That’s a tall claim considering how lethargic generally the OEM’s are in terms of Android updates. Creo wants to break the mould and offer new dramatic features in their monthly updates. While we have to wait and watch if they deliver the promise, the company today launched their first device, CREO Mark 1 at a launch event held at Delhi, the Smarphone is priced at Rs 19,999 and would retail at FlipKart and the company’s own website, CreoSense.com
Before we dive into the software features that CREO wants to sell us the biggest talking point of the phone, let’s run through the general specifications of the phone. The Mark 1 sports a 5.5-inch QHD (2560×1440 pixels) display with 534ppi, and is powered by a 1.95GHz Mediatek Helio X10 true octa-core processor and 3GB of RAM. On-board storage is 32GB internal storage, which can be further expanded up to 128GB using a microSD card.
On the camera side, the Mark 1 is well equipped with a 21-megapixel rear autofocus camera with PDAF and 4K video recording capabilities, while up front there is an 8-megapixel selfie camera with 86 degrees wide-angle lens and Beautify mode. The camera also features 3D capture mode which can convert the pictures into GIFs for some quirky moments.
A 3100mAh battery pack is included and it supports fast charging, with the company claiming a 10 minutes of charging to give up to two hours of talktime.
The Mark 1 also features a 3,100mAh battery, which the company claims is good enough to provide up to 21 hours of talktime. It also supports Fast Charging, and 10 minutes of charging can give you up to two hours of talktime. Connectivity options include dual-SIM card slots, 4G LTE support, Wi-Fi, Bluetooth and GPS.
The Fuel OS is where the company has invested their focus heavily upon, it is build over Android Marshmallow and has some nifty features. The first installment of the Fuel OS comes with proprietary features like Sense, Echo and Retriever out-of-the-box and more features to be regularly added every month.
What looks like a search feature but better integrated than the similar search features that we have seen in many Android Smartphones. It can be accessed by double-tapping the home button from any screen and has contextual search functionality. For example, if you type food, it throws options like Zomata, Food Panda and other relevant food-based apps. Also you can quick access settings by just keying in the keyword. Say, type screen shot and it takes you to its relevant settings menu options. While for now, it displays the apps installed in the phone, CREO says the near updates will list suggestions from Play store too for relevant keywords.
Another interesting feature, Echo is an answering machine which can either respond to calls with a SMS or play your recorded voice before accepting a voice message from the caller. It is independent of the network operator and not restricted to any phones. The voice mails are stored directly on the phone in the Echo settings and the user can access it from the call log.
The company says the next month update will make Echo personalized so you can have different recorded voice for different callers. By the way, the next monthly update is promised on 13th of May.
A powerful Find my phone tool in case your phone is stolen or lost, the Retriever feature in Mark 1 is supposed to be active even if the phone is factory reset. So even after a complete factory reset someone inserts a SIM, the previous user gets an Email along with the detail of the new phone number that was inserted complete with the location GPS. This works without internet connectivity, and should be a nightmare for thieves. There is a transfer feature in the Retriever app that you can use when you sell the phone or give it to another.