Last week we saw Jivi, a hitherto unheard brand from New Delhi announcing the India’s cheapest Android Smartphone priced at Rs. 1,999. Today Celkon who has been constantly lowering the price barrier of entry-level smartphones today announced Celkon Campus Nova A352E which has a slightly better specs than the Jivi’s most affordable handset and priced at Rs 2,000.
The Nova A352E is a dual-SIM phone with a 3.5-inch screen and powered by a 1Ghz processor, 256MB RAM and 512 of internal storage with an option for expanding it up to 32GB via microSD card. The device runs on Android though the company didn’t mention the version but it is likely to be an older version.
The connectivity option include GPRS, EDGE, WiFi, Bluetooth. The handset comes pre-installed with Opera Mini browser.
With the launch of an Android phone priced at Rs 2K and also with othesub-3K models already in their portfolio, Celkon is looking at weening away consumers on a shoestring budget who would otherwise opted for a basic Java based features phone and give them a hint of Android experience.