Apps / GamesOther

HDFC RED – A gamified approach for property discovery

When we purchased our home few years back, my wife and I went through a lot of stress before we found the house that clicked almost all our expectations. At one point, my wife almost gave up. It took close to 18 months of search and visiting almost 50+ properties and by the time we narrowed down our find, we had to push our budget further north since 18 months was a long time and the prices of properties have shot up by then. I am sure, the emotional stress and challenges in buying the ‘dream’ home will be shared by most home buyers. Yes, like most buyers we explored many options – we scanned through the property search portals, we contacted the ‘agents’ but still it was a frustrating experience. While the middlemen would show all random properties, the portals were too one-dimensional and do not give that ‘extra’ ease to narrow down the search in a neat, simplified way. Enter HDFC RED, a home discovery and buying portal, I came across recently when I was scouting for a property for a friend in Bangalore. Available both as web portal and app, the highlight is the customized priority search presented in a gamified, card based approach which is very appealing both visually as well as to use. [gallery link="file" columns="4" ids="11414,11415,11416,11417,11419,11420,11413"] When you start using the HDFC Red, it tries to ‘know more’ about your choices in a simple drag and drop method to prioritize your housing needs in six steps and then it displays the shortlisted properties based upon the ‘priority meter’ based upon your inputs. Its hassle free, uncluttered and the narrowed down properties are neatly laid for you to go through.  On the app, each curated properties matching your need is presented as cards which is appealing and very functional.  All the necessary details about the project like the images, floor plans, amenities and EMI plans are offered. The web portal also allows extra features like special deals available for projects in your city, home loan calculator and online application facility etc. HDFC RED lists properties across 23 cities with over 7000+ new builder projects and 24,000+ various property types including apartments, villas etc. The RED could have made my hunt for dream house easier but nevertheless it made my friend narrow down his choice stress-free and at a quicker time. The #HDFCRED app is available as web portal and on Android and iOS platforms.]]>

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