Aircel, one of India’s leading telecom brand which announced couple of days back ‘One Nation, One Rate’ plan kick started a new advertisement campaign ‘Joy of Little Extra’.
The new brand campaign captures a slice from our daily lives pertaining to the joy experienced when we unexpectedly get a little extra.
Under this new campaign, Aircel would launch new products and services including SMS, talktime and data plans offering that little extra in value to bring in the extra kushi for its customers.
Talking about the new ad campaign, Mr. Anupam Vasudev, Chief Marketing Officer, Aircel, said
“With the launch of our new ‘Joy of Little Extra’ campaign, we hope to bring more joy to the lives of our customers by giving them opportunities to feel that unexpected ‘Extra’ happiness through the use of our products and services. By means of this, we also wish to get closer to the hearts of our custom
The video campaign for the new offering is conceived and executed by McCann Worldgroup India and is currently on air in Television channels and digital space.
The new campaign is based on the choti choti asha that brings happiness to us, implying its not always the bigger things in life that brings happiness but joy is also found in small ‘extras’ that come our way in life. As per Aircel’s campaign, the extra’s comes in the form of Aircel’s voice and data products as a simple way of bring big happiness.
So what you think about the new campaign roll-out by Aircel? Do share your views.