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Samsung launches Rex series feature phones; prices start at Rs 4,280
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Samsung launches Rex series feature phones; prices start at Rs 4,280

If you thought feature phones are dead, no they are not. Ask Nokia they would be happy to show their sales chart and how Asha series helped the company hold grounds in emerging markets. Though Android based smartphones proved to be the winning formula for Samsung, the Korean giant’s portfolio of feature phones and dual-SIM ones has helped the company consolidate its market share in emerging markets. With Nokia going full steam with Asha series and many local manufacturers pushing in different budget phones, Samsung needs a fresh line-up to march ahead, especially its been long since it launched a feature phone.

Rex series feature phones are Samsung’s answer to Asha and other budget phones in the market and armed with dual-SIM, Wi-Fi and full touchscreen functionality laced with Samsung’s TouchWiz UI this time on top of Java platform.

Samsung made the global announcement of  Rex series in its launch event in Delhi. The series of smart feature phones, as it is called by Samsung, includes Rex 90, Rex 80, Rex 70 and Rex 60.

rex-series

Rex 90 is the costliest among the lot and priced at Rs. Rs 6,490 and Rex 60 is at the bottom of the spectrum priced at Rs. 4,280.

Samsung has dropped out 3G in all these four Rex series phones. The phones comes pre-installed social network applications like Chat On, Facebook, Twitter, Yahoo and GTalk. All the phones also come with a 1000 mAh battery.

Key features of Rex 90 feature phone

Samsung Rex 90

Rex 90 sports a 3.5 inch capacitive touch screen with a 480 * 320 pixel resolution. The Java platform OS is layered with Samsung’s TouchWiz UI and has 7 home screens. The phone packs a 1000 mAh battery which gives a 15 hours talk time. The camera feature is made up of a 3.2 MP shooter. Rex 90 has Smart Dual SIM with Hot Swap feature.

  • 3.5 inch capacitive touch screen\
  • 480×320 pixels resolution
  • Smart Dual SIM with Hot Swap
  • Touchwiz UI with 7 home screens
  • Talk time of up to 15 hours
  • 3.2 Megapixel camera
  • WiFi connectivity
  • Facebook and twitter pre-installed
  • myMovies, myMobileTV and myStation pre-installed
  • Push Mail with ActiveSync
  • Contact and Calendar Sync
  • Opera Mini web browser
  • Facebook Messenger, ChantOn messenger, Gtalk and Yahoo chat
  • Free games, music and app download from Samsung App store

Key features of Rex 80 feature phone

Samsung Rex 80(1)

Rex 80 is slightly smaller than Rex 90 with a 3 inch display and also a one step down resolution of 320 * 240 pixels. It has a Dual-SIM but no smart hot swap ability here that allows to swap SIM without having to shut down the power. It has a 8 home screen and a 3 MP camera and WiFi. It includes all other features listed for Rex 90.

  • 3 inch capacitive touch screen
  • 320×240 pixels resolutions
  • Touchwiz UI with 8 home screens
  • Talk time of up to 14.7 hours
  • 3 MP camera
  • Wi-Fi connectivity
  • Facebook and twitter pre-installed
  • Push Mail with ActiveSync
  • Contact and Calendar Sync
  • Opera Mini web browser
  • Facebook Messenger, ChantOn messenger, Gtalk and Yahoo chat
  • Free games, music and app download from Samsung App store
  • 10 Full version Gameloft games

Key features of Rex 70 feature phone

Samsung Rex 70Third in the series, Rex 70 features a 3 inch display similar to Rex 80 with 320 * 240 pixels resolutions. What differentiates though with the Rex 80 is this phone sports a true hot swap feature. On the down side, it sports a lesser 2 MP rear camera.

  • 3 inch capacitive touch screen
  • Display resolution of 320×240 pixels
  • Smart Dual SIM with Hot Swap
  • Touchwiz UI with 8 home screens
  • Talk time of up to 13 hours
  • 2.0 Megapixel camera
  • Facebook and twitter pre-installed
  • Push Mail with ActiveSync
  • Contact and Calendar Sync
  • Opera Mini web browser
  • Facebook Messenger, ChantOn messenger, Gtalk and Yahoo chat
  • Free games, music and app download from Samsung App store
  • 10 Full version Gameloft games

Key features of Rex 60 feature phone

Samsung Rex 60(1)The cheapest of the four Rex siblings, Rex 60 features a small 2.5 inch capacitive touch screen with a 320 * 240 resolutions. The camera is also very basic at 1.3 MP. No true hot swap feature but it shares the rest of the common features of Rex series.

  • 2.5 inch capacitive touch screen
  • Display resolution of 320×240 pixels
  • Touchwiz UI with 8 home screens
  • Talk time of up to 15 hours
  • 1.3 Megapixel camera
  • Facebook and twitter pre-installed
  • Push Mail with ActiveSync
  • Contact and Calendar Sync
  • Opera Mini web browser
  • Facebook Messenger, ChantOn messenger, Gtalk and Yahoo chat
  • Free games, music and app download from Samsung App store
  • 10 Full version Gameloft games

So what you think will the new range of Rex smart feature phones challenge Nokia’s Asha series? Will it be enough to cement Samsung’s numero uno position? We will keep you updated on the performance of the Rex series.

0 14 February, 2013 News February 14, 2013

About the author

The man behind GingerChai Networks from Bangalore, India. His unconventional, non-geeky approach to gadgets and technology lead him to start TechRaman. When not dabbling with gadgets, he also reviews books and movies and drowns himself in cups of tea.

View all articles by Lakshmi Rajan

1 comment

  1. Pingback: Samsung REX 90 Vs Nokia Asha 311 - A comparison

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