Amazon opens up Kindle Instant Previews in India

Last year Amazon announced Kindle Instant Previews a convenient mode for Kindle users to share quotes, excerpts from eBooks with non-kindle users without having to sign-in or install the app. This also becomes convenient for publishers and authors to make their work more visible on various social network platform and blog posts. It also helps bloggers and websites that review books to integrate the preview experience by embedding a widget on their sites, blogs or apps. When the link is embedded, the book cover images changes to a free sample of the book and gives a seamless experience within the site. The new experience shall be an immense, enriching tool for book review platforms. The Kindle Instant preview can also be tied to the Amazon associates program, so the bloggers and publishers can earn an advertising fee from the sale of that particular book which the user discovered through the URL. Here is how Kindle Instant Preview works.

• From a Kindle book, easily share quotes, highlights, and recommendations with specific friends.
• Share via popular mobile messaging apps like Facebook Messenger and WhatsApp, as well as email, texting, and more.
• Share directly from Kindle for Android, Kindle e-readers and other devices.
• Instant reading without having to sign-up, sign in or app installation

Ever since it was introduced in US, it has seen significant adoption, and Amazon hopes to replicate the experience in Indian context too. Westland Ltd, a leading publisher and authors like Chetan Bhagat, Jaya Bhattacharji Rose, Yashodhara Lal are some of the early adopters who have implemented the Kindle instant previews. For more on Kindle instant previews,visit: amazon.in/kindle-instant-previews]]>