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	<title>western digital &#8211; Tech Raman</title>
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	<title>western digital &#8211; Tech Raman</title>
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		<title>Western Digital&#039;s new 3D NAND technology fuels the next wave of Big/Fast data in Smartphones</title>
		<link>https://techraman.com/western-digital-3d-nand-technology-big-fast-data/</link>
					<comments>https://techraman.com/western-digital-3d-nand-technology-big-fast-data/#respond</comments>
		
		<dc:creator><![CDATA[Lakshmi Rajan]]></dc:creator>
		<pubDate>Tue, 19 Dec 2017 03:39:10 +0000</pubDate>
				<category><![CDATA[Mobiles]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[flash memory]]></category>
		<category><![CDATA[NAND]]></category>
		<category><![CDATA[RAM]]></category>
		<category><![CDATA[sandisk]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[WD]]></category>
		<category><![CDATA[western digital]]></category>
		<guid isPermaLink="false">http://techraman.com/?p=12735</guid>

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										<content:encoded><![CDATA[<p>				<![CDATA[<span class="dropcap">S</span>martphones are developing in light speed and users are demanding better mobile experiences. They are consuming more applications than ever before and developers are fueling their appetite with newer advancements in virtual reality. augmented reality, advancements in photography, 4K media, 360-degree streaming video and much more. All these means increase in the volume, velocity, variety, and value of data. This puts a stress on the embedded flash memory and a need to cope up the memory technology to cater to the increasing demands. 3D Nand technology aims to ease things up and Western Digital has launched the latest generation of intelligent iNAND 8521 and iNAND 7550 embedded flash drives (EFDs) to smoother things.


<h2><span style="color: #008000;">What is 3D NAND technology?</span></h2>


Smartphones uses embedded flash memory to store and interact with the applications and user data. For many years, the technology used was 2D planar that stacked storage cells horizontally and was limited to &#8220;x&#8221; and &#8220;y&#8221; dimensions. Soon, the technology hit the road block of scaling limit and thus a need for a new technology which was filled by the 3D NAND technology that gave scope for extreme capacity, better performance and higher reliability when compared to 2D planar NAND. In 3D NAND technology, the cells are stacked vertically on top of each other  in a layer sorts. This skyscrapper kind of technology gave path for larger storage densities within the same space or lesser than the previous 2D NAND technology. The better performance this new technology offered  allowed for much better crunching of data and adopting at ease the new advancements and handling the big data that was thrown at it.


<h2><span style="color: #008000;">iNAND 8521 and iNAND 7550 embedded flash drives</span></h2>


At a media briefing held at Bangalore, Western Digital talked about their new iNAND 8521 and iNAND 7550 embedded flash drives and how it would help for better Smartphone experiences.
“By end of 2018, we estimate that average storage capacity will climb to over 60 gigabytes per smartphone globally to support the growing proportion of rich multimedia content and data-driven experiences from artificial intelligence to augmented reality on the devices,” said Neil Shah, research director of devices and ecosystems at Counterpoint Research. “This warrants a move to advanced 3D NAND embedded flash storage solutions, which will drive these richer experiences even further.”
<strong>Jackie Bao</strong>, Director of Product Marketing, Western Digital Corporation shared insights on the new technology and how iNAND 8521 EFD is designed for the big data / data smartphones. The iNAND 8521 uses the UFS 2.1 interface and WD&#8217;s latest fight-generation SmartSLC technology, this translates to doubling the sequential write speed<sup>1</sup>, and up to 10 times the random write speed<sup>2</sup> pitted against the existing flagship smartphones powered with the present iNAND7232 EFD  mobile solution. It also supports 5G and latest WiFi speeds and gives room for developers to take advantage of the high performance.
For mainstream Smartphones not to be left behind the flagship Smartphones while keeping the cost down, WD also have introduced next generation iNAND 7550 EFD. It is based on the e.MMC interface and offers sequential write performance of up 260 MB/s and random read/write performance of 20K IOPS and 15K IOPS respectively. This would help the next generation mid-range smartphones to increase the boot-up time and to quickly launch the applications.
<strong>Mr. Balaji Sivakumar</strong>, Director of Product Marketing – Western Digital Corporation stressed on the importance of India being one of the largest Smartphone market and the Western Digital&#8217;s commitment and acknowledgement of the Indian market and the continuous focus to engage both with Indian and global OEMs and bring an enhanced Smartphone experiences.
Apart from the flash memory, Western Digital has been actively bringing its various storage solutions to India and they recently launched <span class="subtle">a new range of hard drives for higher recording densities and low costs per terabyte.  </span>]]&gt;		</p>
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			</item>
		<item>
		<title>SanDisk Dual Drive and SanDisk Memory Manager &#8211; Dual Drive, Multipurpose Daily Drives</title>
		<link>https://techraman.com/sandisk-dual-drive-and-sandisk-memory-manager-dual-drive-multipurpose-daily-drives/</link>
					<comments>https://techraman.com/sandisk-dual-drive-and-sandisk-memory-manager-dual-drive-multipurpose-daily-drives/#respond</comments>
		
		<dc:creator><![CDATA[Lakshmi Rajan]]></dc:creator>
		<pubDate>Sun, 22 Oct 2017 18:08:30 +0000</pubDate>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[dual drives]]></category>
		<category><![CDATA[sandisk]]></category>
		<category><![CDATA[western digital]]></category>
		<guid isPermaLink="false">http://techraman.com/?p=12601</guid>

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										<content:encoded><![CDATA[<p>				<![CDATA[<span class="dropcap">Y</span>es, the Smartphone storage has got better now. Even budget mobiles with 32GB storage has become common these days, so some might even think do we still need the little pen drives still? Well, hell yes, it still has its place and let&#8217;s see why. It&#8217;s for no reason that the feature called OTG is enabled in most smartphones these days and is also one of the most deciding factor for many when they choose their smartphones.
Not everything needs to end up in the phone storage, there are different needs and use cases.  Mini USB Pendrives are convenient for immediate backup,to move files between Smartphones, PCs and laptops. To carry your  favourite media files, when you are on travel, to take quick backup of the memories you shoot on camera and many more. While the storage has become beefier on the smartphones, so is the media contents stored, so still the Dual drives make sense to free up the space instantly and for safe backup too. And with Sandisk Dual drives having cross compatibility with Android, Mac , Windows it offers seamless transfer between various gadgets and qualifies it to be one of the most versatile little gadget to carry around.
Western Digital owned Sandisk has wide range of mini drives which they call as Dual drives. The Sandisk Dual with USB 2.0 plug at one end and the more contemporary Sandisk Ultra Dual with a faster USB 3.0 plug. Then there are various storage options to choose from ranging from 16GB to 128GB. The Ultra dual with the USB 3.0 connector is backward compatible with USB 2.0 ports and can get speeds of upto 150 MB/s, so works well if you are a habitual big transferer of big media files.
Apart from the drive itself what captured my attention was the <strong>Sandisk Memory Zone app</strong> available both on App store and Play store.  The app is a neatly done memory manager to manage on your phone, the card and in cloud.  And not just the memory management, the app can also has few more aces up its sleeves by doubling as file browser, backup, file compressor and also integrated media player. There are two utilities that stand out for me in this app, one is the automatic backup which I can schedule it on one particular day of a week and time and it makes sure my new contents on my phone be it the photos, videos or even files are automatically backed up into the drive. Neat, no manual work here. Secondly, It also allows to backup the images I put into the social media apps like Instagram, Twitter or Facebook which I might be posting from different devices and all gets backed up again here when I give the necessary permission to the app. Again, pretty neat and practical. It also allows to push the content to cloud directly via the app.
https://youtu.be/1Zs3VU9A298
So now you might agree with me right? mini drives are not going to be history and SanDisk Dual Drives along with the Memory Zone app has made it a worthy addition to check in a gadget must have lists. Share your thoughts.]]&gt;		</p>
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