“It is an honour to be part of a prestigious organisation like Intex. I have always looked up to the brand for its diverse mobile handset portfolio. It gives me pleasure to say that Intex believes in understanding what the customer wants and at what price points. This is one of the main reasons for their success across India despite such a competitive environment,” said Sudeep.

Talking about the launch, Keshav Bansal, Director Marketing, Intex Technologies said, “We are delighted to partner with Sudeep, who is known for his style and class. With Sudeep being our brand ambassador for Karnataka, we believe that our customers will connect better with our brand. We look forward to a long innings with the youth icon.”