BlackBerry Q5 with physical QWERTY keypad launched in India for Rs. 24, 990

Lakshmi Rajan — Tue, 16 Jul 2013 07:33:34 +0000

Blackberry has launched in India Blackberry Q5, it’s third phone running on it’s latest operating system B10, at a price of Rs. 24,990 and will hit the stores across India from July 20 and in select stores from July 17. [caption id="attachment_4497" align="aligncenter" width="1024"] Sunil Lalvani, Managing Director-BlackBerry India, unveiling the new BlackBerry Q5 in New Delhi[/caption] Positioned on a mid-range segment, Q5 features a QWERTY keypad true to the traditional Blackberry style and a 3.1 inch LCD display with a 720 x 720 pixels resolution translating to a decent 328 pixel per inch. The hardware internals include a 1.2 GHz dual core Qualcomm Snapdragon processor, 2GB of RAM, 8GB internal storage. The imaging department of Q5 comprises of a 5 megapixel rear facing camera and a 2 megapixel front-shooter. Available in Black, Pure White and Pure Red color models Blackberry Q5 seems like the best bet for the company to rebuild it’s sagging fortunes. The two previous models on B10 platforms, Blackberry Z10 and Blackberry Q10 drew flak for their pricing and struggles to gain traction. We will keep you updated if Q5 can change the market wind for the beleaguered company facing tough competition. ]]>

Even Ranbir could not boost the sagging Blackberry market share in India, Says a survey

Lakshmi Rajan — Wed, 22 May 2013 07:52:54 +0000

If Simplify360 social media survey is to be believed, Blackberry has much to worry about it’s Indian market share. The survey by the leading social business intelligence company indicates a dwindling market share, lack of interest for the once iconic brand and overall negative reaction of consumer towards the brand. Quiet a gloomy picture here. Blackberry has pinned much of it’s future hope on it’s brand new Blackberry 10 OS and Z10 was the first smartphone to roll-out on the platform. The company launched Z10 in India this February and roped in Ranbir Kapoor as it’s brand ambassador. The company had boasted of 1 million sales globally since the launch of Z10 and recently announced a new handset, Blackberry Q10. If the insights of Simply360 survey are any indicators, even Ranbir cannot salvage the past pride and market position of Blackberry in India. There is no denying the fact that at the time of launch, Blackberry Z10 commanded considerable attention from social media users. But the pricing of the Z10 at Rs. 43,490 seems to have generated huge negative reaction and subsequently as per the survey has lead to 65% negative sentiment towards the brand from the audience. [gallery link="file" ids="3671,3672,3673"]

The key insights of the Simplify360 survey are:

65% of the audience has negative sentiment towards the brand.
Only 11% indicated that they are likely to buy a Blackberry
7% of them indicated that they are eager to buy the new Blackberry Q10
63% of those using blackberry would not recommend it to others
12% of those using the phone are likely to switch to other brands

What should be worrying the company would be high percentage of people unlikely to recommend the brand to others. We all know when it comes to picking a new phone, people are more likely to be influenced by recommendations from friends, relatives and peers. What do you think about the survey? Do such surveys based purely on social media inference reflect the overall consumer perception? Do chip in your thoughts. Source: Simplify360.com]]>

Blackberry – Tech Raman

BlackBerry Q5 with physical QWERTY keypad launched in India for Rs. 24, 990

Even Ranbir could not boost the sagging Blackberry market share in India, Says a survey