aircel – Tech Raman

Aircel introduces 'Five States, One Rate' for the South Indian States

Lakshmi Rajan — Thu, 11 Jun 2015 04:45:07 +0000

Aircel, one of the leading player in the South Indian telecom market today announced a plan that does away with the roaming charges for its Aircel customers within the five South Indian states. The ‘Five States, One Rate’ does not need any special pack or activation and is applicable for both its prepaid and postpaid customers. The offer covers the five states namely Karnataka, Andhra Pradesh, Telangana, Tamil Nadu and Kerala but the free roaming is applicable only on the Aircel network. When we spoke to Kanwarbir Singh, Karnataka circle head, Aircel he stated this as an experimental offering since Aircel has strong presence in these five states and possibly they will roll-out the offering on pan India level depending on the data gathered from these five states. It should be noted that Aircel has presence in 23 telecom circles across India. So if you are an Aircel customer and traveling between these states you will incur no incoming call charges. The outgoing calls will be charged at 1p/ sec for both local and STD calls and the SMS and Pocket internet packs will remain unchanged as per their existing plans. Though it has to be stated the free roaming and the call benefits will be applicable only when the users are within the Aircel network, so the company advices to shift manually to Aircel network while going out of their local network area. The offering will be activated by default from 11th June, 2015 to all the existing and new customers.]]>

Aircel offers new 'unlimited' data plans in Karnataka for this festive season

Lakshmi Rajan — Thu, 27 Nov 2014 04:17:59 +0000

In continuing its aggressive policy in offering affordable and attractive data plans, Aircel announced a bouquet of unlimited data plans for Karnataka circle. Starting at Rs 37 price point, the company believes it till help it consolidate and push ahead new consumer acquisition in coming months. Aircel also stated that as a festive bonanza it is offering up-to 25 percent extra value on all existing Pocket internet products above Rs 100 along with free Facebook and Whatsapp data every day. The unlimited Pocket Internet packs starts at Rs 37 with a validity of 7 days and offering 200 MB of 3G and unlimited 2G post the 3G limit with added perks of 10 MB free data for Facebook and WhatsApp usage every day. There are also data plans available for Rs 57 and Rs 72 in addition to existing plans above Rs. 100. For high data usage consumers there are plans ranging from Rs 148 to Rs 1647 with validity of 30 days and offering up to 25% extra added benefits for this season. The Rs 148 Pocket Internet plan offers 1.25GB 3G & 2G along with 10MB free WhatsApp and Facebook data usage every day for 30 days. Aircel is a pioneer in making 3G data plans affordable and take it to masses by introducing plans as low as Rs 17 for consumers to try it out. The Pocket Internet plans has been so popular with its users that the company constantly innovates and offers attractive data plans at low levels. Aircel also has partnered with Facebook, Wikipedia, Snapdeal, Micromax etc to offer custom data experience.]]>

Aircel offers new 'unlimited' data plans in Karnataka for this festive season

Lakshmi Rajan — Thu, 27 Nov 2014 04:17:59 +0000

Aircel and Micromax handshakes to forge a strategic alliance

Lakshmi Rajan — Wed, 25 Sep 2013 11:31:17 +0000

Micromax, the leading home-grown mobile maker and Aircel, one of India’s leading telecom operator announced today a strategic partnership to increase their footprint in data and smartphone market in India [caption id="attachment_5509" align="aligncenter" width="900"] Khaja Muzaffarullah, National Sales Head, Micromax and Kadhiravan K, Circle Business Head Aircel, Karnataka at the announcement of strategic partnership in Bangalore.[/caption] The strategic alliance which could be a ‘win-win’ deal sees both the companies sharing their channel and retail networks, sales resources and also run an integrated device sales activation program. Taking an unique approach to drive in customers, Aircel also announced a first of its kind reverse bundling handset offers for up to Rs 12,000 per month for a new Aircel subscriber on any existing Micromax mobile and tablet. As per the new Aircel’s bundled offers for Micromax devices, there is a bouquet of offers for those using smartphones, feature phones as well as dongles for 3 months upon activation of the SIM. Under this offer, the local calling price on both 3G as well as 2G users will come down to 1p/2sec or 30p/minute and STD calls will be charged at 1p/sec. Smartphone users will get 2GB data on both 2G and 3G per month for 3 months while those on feature phones will benefit with 1GB data per month for three months. Also all users get Rs 10,000 worth WAP content free over three months. Additionally, Smartphone users can enjoy Aircel’s Popcorn TV (Internet TV) application free for three months. The dongle users gets 500 MB per month free for three months. Both the companies are targeting to acquire 4 to 5 lakh Micromax device users every month with this strategic alliance.]]>

Watch live: Micromax and Aircel to announce a strategic partnership

Lakshmi Rajan — Tue, 24 Sep 2013 15:54:01 +0000

Home-grown leading mobile maker, Micromax and Aircel, the leading telecom operator has scheduled a press conference tomorrow, 25th of September to announce a strategic partnership. The press meet is scheduled at 12 PM tomorrow and in case you want to catch it live, drop in back here at the scheduled time to catch the action live. Of course we will be covering the meet and visit us back for partnership news tomorrow. Stay tuned.

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Wikipedia Zero arrives in India, Aircel users get free data access to Wikipedia

Lakshmi Rajan — Fri, 26 Jul 2013 07:21:06 +0000

Wikipedia Zero, an initiative from Wikipedia foundation to provide free mobile data access to Wikipedia for users in emerging countries has officially arrived in India. The foundation has partnered with Aircel, one of India’s leading cellular operator in India. So around 60 million of Aircel users can now access Wikipedia free of data charges and can access the Global knowledge repository. Talking about the Wikipedia Zero in India Amit Kapoor Senior Manager, Mobile Partnerships, at the Wikimedia Foundation says “It is our mission to provide free access to knowledge for everyone in the world,”. “It’s only fitting then that today we announced our first Wikipedia Zero partnership launch in India, the world’s second most populous country.” The free data access only applies to the mobile web version available at m.wikipedia.org, or zero.wikipedia.org which is a speedier text-only version of the site. Son from today any Aircel users accessing these sites will not incur any data charges. Wikipedia Zero initiative now available in 17 countries globally first made in Uganda and Tunisia and reached to Malaysia and spread wings to Thailand, Saudi Arabia, Bahrain and Kuwait, followed by Pakistan in May 2013 and Sri Lanka the following month. With the addition of India, almost half a billion people globally now has free data access to Wikipedia widening the distribution of free knowledge. ]]>

Good mornings with Aircel unlimited 3G browsing free for 30 days

Lakshmi Rajan — Tue, 26 Feb 2013 07:13:24 +0000

[dropcap]H[/dropcap]ow to make people expose to the 3G benefits? Make them get used to it. Give them a trial offer. Aircel, one of the key player in Indian telecom market has announced ‘Aircel 3G Mornings’ , a trial offer for new as well as existing Aircel subscribers. The new trial offer gives unlimited 3G data for 30 days between 6:00 AM to 9:00 AM, absolutely free. To activate the offer, dial the short code *122*456# . Ofcourse, one should have a 3G compatible handset.

Talking about the new offer, Hamir Bakshi, Regional Business Head – Andhra Pradesh, Karnataka and Odisha, Aircel, said,

“Aircel is the pioneer in data and has brought a revolution in the data industry with products like the PocketInternet (2G) and PocketInternet Smart (3G). With more and more people using their 3G enabled devices like smart phones and tabs for live streaming of sports matches, TV shows, internet gaming, video calling, etc., it makes it imperative to have a seamless data service with great speed and voice clarity – all possible only with 3G. And with 3G being offered at the same price as 2G, it makes all the more sense to opt for 3G. With ‘Aircel 3G Mornings’, we aim to not only promote 3G and the advantages it has over 2G but also why one needs to experience 3G on Aircel. Mornings are generally meant for catching up with the current happenings, news or even checking updates on one’s social network. ‘Aircel 3G Mornings’ will give our valuable subscribers, an opportunity to try our outstanding 3G data services, post which they can choose from our various 3G plans which are simply best in the industry”.

To make 3G data plans more accessible Aircel 3G plans start from Rs. 7 and goes upt0 Rs.997 with a validity ranging from 1 to 30 days. ]]>

Aircel launches 'Joy of Little Extra' Ad campaign

Lakshmi Rajan — Sat, 02 Feb 2013 10:16:36 +0000

captures a slice from our daily lives pertaining to the joy experienced when we unexpectedly get a little extra. Under this new campaign, Aircel would launch new products and services including SMS, talktime and data plans offering that little extra in value to bring in the extra kushi for its customers. Talking about the new ad campaign, Mr. Anupam Vasudev, Chief Marketing Officer, Aircel, said

“With the launch of our new ‘Joy of Little Extra’ campaign, we hope to bring more joy to the lives of our customers by giving them opportunities to feel that unexpected ‘Extra’ happiness through the use of our products and services. By means of this, we also wish to get closer to the hearts of our custom

The video campaign for the new offering is conceived and executed by McCann Worldgroup India and is currently on air in Television channels and digital space. The new campaign is based on the choti choti asha that brings happiness to us, implying its not always the bigger things in life that brings happiness but joy is also found in small ‘extras’ that come our way in life. As per Aircel’s campaign, the extra’s comes in the form of Aircel’s voice and data products as a simple way of bring big happiness. So what you think about the new campaign roll-out by Aircel? Do share your views. ]]>