Beijing headquartered LeTv has made ripples in tech world in a shortest span of time with their world’s first 120-inch 3D 4K Ultra HD TV and Smartphones (it calls them Superphones!). So far they have launched in China four Superphones – Le 1, Le 1 Pro, Le Max and Le 1s.
Though they are a new entrant in the Smartphone market, LeTv has a 10 years history having started their operation in 2004 in the internet, content and cloud ecosystem. The company stresses on building the “Le Ecosystem,” a next-generation multi-platform Internet engine that is vertically integrated across its video streaming, content, cloud, application and smart device businesses.
Stepping outside the Chinese market, LeTv is setting up its footprints on Indian market which is been of late welcoming new players who are adept at user engagement and offering value for money products. As a first step towards community engagement, within a span of few months, the team at LeTv has been actively engaging with the fans (SuperFans, as they would call!) in their official LeTv forum and social media platforms like Facebook and Twitter.
As a prelude to the official launch of their first Smartphone in India, they have chalked out a series of Le Meetups in various cities across India to engage with their fans (SuperFans !), bloggers and social media influencers. Bangalore was to host the first Le Meetup and I happened to attend their very first meet and also get a hands-on their phablet, Le Max. At this point, let me also add, do look forward to some exciting videos and articles on Le Max in coming days and for now, let me say I was mighty impressed.
LeTv holds its first Le Meetup in Bangalore; Pit stops at other cities to follow
