RGB MiniLED replaces the usual white backlight with separately controlled red, green and blue LEDs, which Hisense says allows more precise colour and contrast. The company was the first to mass-produce TVs using the technology.

The UR8S series is the one most buyers will see first. Available in 55, 65 and 75-inch sizes, it offers a native 180Hz refresh rate, an anti-reflection panel and a 2.1.2-channel sound system, with Dolby Vision, Dolby Atmos, IMAX Enhanced and Filmmaker Mode support. The 55-inch variant is priced from Rs 1,19,990; Hisense has announced availability through Reliance Digital, Amazon and Flipkart.

The UX series sits at the top, in 100 and 116-inch sizes priced between Rs 9,99,999 and Rs 29,99,999, according to the company. It pairs the Hi-View AI Engine X with a 6.2.2-channel CineStage X sound system co-engineered with Devialet, Pantone-validated colour and a 165Hz game mode with VRR and AMD FreeSync Premium Pro.

Both series run Hisense’s VIDAA smart TV platform. The company is also running bundle offers at the Kohinoor store until October 31, including a free smaller TV with the flagship models.