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Samsung goes desi with Indian language interface and apps

Chuck English. Samsung announced the availability of regional language user interface and applications for it’s Indian users. To begin with the user interface will be available in nine Indian languages that include Hindi, Punjabi, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi and Gujarati. The first devices to support the regional language based user interface are Galaxy S4, Galaxy Grand smartphones and Tab 3 tablets. Though the company says other handsets including the budget devices like Galaxy Star will get the support within this month. According the company press release “The number of languages being offered will too be increased,”. This new update will enable consumers to access various applications from the Samsung Application Store in their regional language. According to the press release “Popular applications like Bharat Matrimony, Ganesh speak, Indian property, Times of India, BSE, and Mydala amongst hundreds of other applications will soon be available in vernacular language for users. Customers can right away get experience in their own language by using ChatOn, Facebook, Gmail, and Newshunt on select Samsung devices,” Announcing the regional language initiative Vineet Taneja, country head, Samsung Mobile and IT, Samsung India, said, “Availability of content combined with easy access is the key driver for usage of any language. We clearly sense a need and a demand amongst users to communicate in local language using their mobile devices. That is the reason, as an industry leader, we are taking the lead by offering users the ease of accessing regional language content in their preferred language.” ]]>

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