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Moto E Launched at Rs 6999; 4.3-inch display, water resistant, Flipkart Exclusive
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Moto E Launched at Rs 6999; 4.3-inch display, water resistant, Flipkart Exclusive

Motorola is in a serious mood to shake the market with its aggressive marketing.It is doing to sub- Rs 1o,ooo segment with Moto E, what it did with Moto G to Sub-15K segment.

Officially launching the Moto E in a two global event held at London and Delhi today, Motorola now owned by Lenovo almost took everyone by surprise by pricing it at Rs 6,999 ($115)

Earlier when someone is on a tight budget (read: below Rs 10,000) and looking for an Android phone, they would settle with one of the homegrown brands or Chinese Handset makers. Else, they would look at low-end Lumia devices running on WP. With the aggressive pricing of  Moto E, the heat is on and the consumers will be having their last smile.

The dual-SIM phone has a 4.3-inch scratch resistant display strengthened by Corning Gorilla Glass 3 and has a 540 x 960 pixels resolutions (qHD) adding up a pixel density of 256 ppi. Like Moto G, this device also comes with a water resistant coating to protect from water splashes and drizzles.

Powered by a Qualcomm Snapdragon 200 dual-core chipset clocked at 1.2GHz and mated to Adreno 302 GPU and 1GB of RAM, Moto E runs on the latest Android 4.4.2 KitKat. The company promises feature updates, something rare to hear at budget devices. There is a 4GB internal storage out of which 2.21GB is user available and there is an option for expanding up to 32GB via microSD card. Connectivity options include 3G, Wi-Fi 802.11n, Bluetooth, GPS and FM Radio.

On camera side, we are looking at a 5-megapixel rear camera but there is no front-camera. There is no flash either. A 1980mAh batter is slapped inside.

Contrary to the rumours, Moto E does not have a slim profile but rather is slightly bulky measuring 124.8 x 64.8 x 12.3mm and weighing 140g.

Motorola Moto E is available in Black, Turquoise and Lemon color options and you can also swap the back panels with motorola shells available in many vibrant colors.

In India like with Moto G and Moto X, the phone will go on sale exclusively at Flipkart from March 14 for Rs 6,999. Expect 50% off on covers and Rs 2000 worth e-books on the debut day.

0 13 May, 2014 Mobiles May 13, 2014

About the author

The man behind GingerChai Networks from Bangalore, India. His unconventional, non-geeky approach to gadgets and technology lead him to start TechRaman. When not dabbling with gadgets, he also reviews books and movies and drowns himself in cups of tea.

View all articles by Lakshmi Rajan

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