Micromax, the leading home-grown mobile maker and Aircel, one of India’s leading telecom operator announced today a strategic partnership to increase their footprint in data and smartphone market in India
The strategic alliance which could be a ‘win-win’ deal sees both the companies sharing their channel and retail networks, sales resources and also run an integrated device sales activation program.
Taking an unique approach to drive in customers, Aircel also announced a first of its kind reverse bundling handset offers for up to Rs 12,000 per month for a new Aircel subscriber on any existing Micromax mobile and tablet.
As per the new Aircel’s bundled offers for Micromax devices, there is a bouquet of offers for those using smartphones, feature phones as well as dongles for 3 months upon activation of the SIM.
Under this offer, the local calling price on both 3G as well as 2G users will come down to 1p/2sec or 30p/minute and STD calls will be charged at 1p/sec. Smartphone users will get 2GB data on both 2G and 3G per month for 3 months while those on feature phones will benefit with 1GB data per month for three months. Also all users get Rs 10,000 worth WAP content free over three months. Additionally, Smartphone users can enjoy Aircel’s Popcorn TV (Internet TV) application free for three months. The dongle users gets 500 MB per month free for three months.
Both the companies are targeting to acquire 4 to 5 lakh Micromax device users every month with this strategic alliance.